One of the most important aspects for a website is user friendliness — fluidity across all platforms. Responsive web design helps OTR Wheel Engineering, Inc. achieve this.
Today I will be telling you some of the changes that the new face of www.OTRWheel.com has to offer. First and foremost is the fact that the new website is built completely on a responsive web framework.
Responsive web design is an approach to web design aimed at creating web sites to provide an optimal viewing experience for the user. Easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices; from desktop computer monitors, tablets, to mobile phones.
In addition to our new responsive web framework, we have added a Dealer Locator feature to our Aftermarket page. This feature allows the user to input their Zip Code in order to locate Dealers that are within a certain radius of that specific Zip Code.
Our Product pages are being updated to include detailed pictures and in depth information concerning each specific product in order to benefit the user.
In these four product pages, there are product sliders with large product images so the user can easily scroll through the products. When a user mouses over the product (hovers over the image with his or her mouse), the name of the product and link to the product detail page appears.